I’m a certified digital marketer based in Melbourne, specializing in helping travel agencies attract more clients using Google Ads + strategic content. After discovering that many generic marketers didn’t understand the nuances of travel sales, I made the switch to focus solely on this exciting, fast-paced industry.

Why Travel Agencies?

I believe travel is about creating unforgettable experiences—and your marketing should reflect that. Travel businesses face unique challenges: fluctuating demand, booked seasons, and fierce competition. That’s why I combine AI-smart ad copy, SEO-ready blog content, and Google Ads expertise to help you stand out, get noticed, and convert clicks into bookings.

How I Work

Whether you’re looking to manage campaigns in-house or want someone to handle everything, I’ve got you covered. I create systems and tools that either teach you how to run ads effectively—or let me do it for you—while you focus on creating great travel experiences.

What to Expect

The moment we work together, you’re not just getting a marketer; you’re gaining a strategic partner who treats your agency’s growth like a personal mission. I back everything with clear reporting, hands-off implementation (if you choose it), and consistent honesty—even if the best solution isn’t one of my services.

Fun Facts About Me

• I’ve visited 15 countries (and counting!) – each trip inspires my work in the travel industry.
• My best ideas come after a large Mocha.
• I’m obsessed with luxury + cultural immersion style travel.
• I can spend hours reading about consumer psychology and why people buy.
• My dream office is by the ocean, laptop in one hand, fresh coconut in the other.